…traditional mainstream media) there is massive competition amongst beauty product producers to be featured on the pages of these notable outlets that features millions of followers.
The growth of CBD & hemp products is no longer with the regular cannabis user. The explosive
growth is with the fervent beauty product lover,
who has a propensity for all natural ingredients.
This market is highly educated about the brands they select, and while they are beginning to embrace CBD & hemp based products, they demand sophisticated package design and don’t respond well to the current typical CBD & hemp product package design, that predominately features a cannabis leaf.